Working alongside PCH Business support a new venture is in formation to use Indoor mapping technology to enhance user experiences, provide position information without GPS, provide information to the operator about dwell times and movements, whilst providing context and positional augmented experiences such as Museums, retail and events. PositionInsight/MappingPlaces will develop the core system and then work with the operators to develop the interface for each building as required - Trials in Swindon in 2017 are in the initial stages and will also involve a range of content and creative partners.